A glance at Ghana’s home and property space can tell any keen observer that despite the housing deficit there are vacant homes and apartments which have not been occupied not because of lack of funds or resources from Ghanaian residents but because they do not know where to look or have no idea these properties exist.
And despite the increasing investment into the Ghanaian real estate industry and the emergence of new developers, this problem still exists.
At the 10th anniversary of the Ghana Property Awards which was on the theme “Exploring Data to Bond Bricks and Mortar Trading”, organized by the Property Express in collaboration with the Ministry of Works and Housing, Deputy Minister of Housing, Mrs. Freda Prempeh said a thorough understanding of data on customer behaviour when it comes to face-to-face transactions is needed to effectively market real estate products in the 21st century.
The Deputy Minister noted that transactions in the sector should not be at the level of conjecture and guesswork but based on sound analysis of historical trends.
Step in Tonaton.com/ property. Ghana’s leading online property which is leading the charge to connect developers and prospective property buyers at the click of a button.
Tonaton.com/property currently boasts of being the only property portal in Ghana to record 3 million monthly unique visitors, 30 million monthly page views, 350,000 interested buyers and a staggering 6,000 live property ads.
Our brand new solution involves partnering with leading Property Developers in Ghana, backed with our extensive knowledge of the marketplace.
With an unmatched capability in online marketing and a robust platform, Tonaton.com intends to match developers and their new and existing developments to prospective buyers in a way that has never been done before.
Recognizing the rising demand from this sector, Tonaton.com is by answering the ultimate question of the marketplace: How do we find the right property? Coming soon. A new property portal for our times.
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